A message for freelance trainers - 6 tips to engage an audience

There’s something highly potent about being a learner in a damn good training session. I mean in the sense that you’re present in the moment, enjoying the experience and benefiting both professionally and personally.  As a trainer, I like to put myself in the shoes of the learner.

I haven’t yet met a successful business person who doesn’t continually seek some new knowledge, to extend their success or to diversify.

If you’re thinking of getting into the training business, it’s probably because you have considerable and vital knowledge in your specialist topic that you’re just itching to pass on to others.

I have a tried and tested formula for creating an engaging training course, whether for 3 hours, 6 hours or 2 days.

It’s important to ensure that the learning experience is discerning, that your attendees can ‘go the distance’ and that they leave the session giving you a Good or Excellent feedback sheet. And then come back for more again and again!

The vital ingredients are some simple rules of pedagogy sprinkled liberally into your delivery.

ADHD training1.  Create an inclusive environment – I usually opt for the room layout in ‘cabaret’ style

2.  Start strong with a tactile activity

3.  Provide a variety of ways for attendees to answer questions to check understanding

4.  Stick to rules of engagement by changing pace and adding movement

5.  Include visuals as these help to consolidate the learning/verbals

6.  Use a dynamic consolidation task to close the session


So if it’s that easy, why doesn’t everyone do it?

I’ve been on enough uninspiring training to know that, as a trainer, it takes MUCH MORE than subject knowledge to float your attendee’s boat.

Which is why I believe that there’s a winning formula – which has never let me down – and is easy to replicate.

Don’t ruin your reputation in your subject specialism by offering training that doesn’t inspire and motivate. Make sure your transition from expert to trainer is seamless by getting the recipe right.

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